Imagined, for uncertain times: a virtual design show that explores design at a distance
This project started with a letter between artists and a question— “what if?”
In moments of crisis and isolation, art and design can offer a powerful means of connection—and a welcome escape from the unknowable present. With design weeks, exhibitions and trade shows around the world called off indefinitely, designers, artists, industry players and enthusiasts are missing out on the important cultural exchange, motivation, and inspiration that these events provide.
In response, furniture design studio soft-geometry, created ‘Imagined, for uncertain times’, a virtual show that hopes to fill a small part of the current void by presenting a ‘model vision for creative collaboration, mutual support within the design community and an opportunity to engage with a distanced audience.’
‘Imagined, for uncertain times’ is a virtual gallery showcase organized and self-produced by 11 independent design studios from 9 different countries. Aiming to provide a means of connection at the time of a global pandemic, the show explores dual themes of ‘imagining unbound’ and ‘uncertainty’ through the distinct lens of each participating studio.
Utharaa Zacharias and Palaash Chaudhary of furniture design studio soft-geometry initially conceived of the idea while in lockdown in California. The design duo made a ‘wishlist’ of designers they were deeply inspired by, but had never met or spoken to, and decided to write to each of them with the probing ‘what if?’ question. According to the pair, the response was overwhelmingly positive- with designers sharing their intimate stories of challenge, loss, determination, and hope, ultimately coming together to support each other and create.
The show, which is now live at imaginedforuncertaintimes.com and runs until June 8, presents a visual narrative of 11 works of furniture, lighting and sculpture, which inhabit a whimsical landscape created by Nicholas Cañellas of Barcelona-based SPOT studio. Cañellas’ ethereal gallery features an island set in the middle of an unusually serene body of water, with just a few empty rooms to showcase the extraordinary pieces of furniture.
When curating the show, Zacharias and Chaudhary made sure to feature artists who knew how to skillfully combine reality and fantasy, and who could push the boundaries in terms of material, forms, craft, process and feeling. imaginedforuncertaintimes.com
Participating Designers
Eimear Ryan, Argot Studio - Paris, France
Laurids Gallée - Rotterdam, Netherlands - Vienna, Austria
Léa Mestres - Paris, France
Benjamin Gillespie, Ovuud - Philadelphia, USA
Serban Ionescu - Brooklyn, USA
Utharaa Zacharias & Palaash Chaudhary, soft-geometry - San Jose, USA - Kochi, India
Merle Flügge & Job Mouwen, Supertoys Supertoys - Rotterdam, Netherlands
Adam & Mark, VIDIVIXI - Mexico City, Mexico
Andreas & Steve, Voukenas Petrides - New York, USA - Athens, Greece
Yeon JinYoung - Seoul, South Korea
Nicholas Cañellas, SPOT studio - Barcelona, Spain